The Story
P-23 (Project 23) operates at the bleeding edge of Malaysian fashion. It is an experimental lab where form follows function, but often in unexpected, distorted ways. The brand challenges the conventional silhouette of menswear.
Drawing inspiration from cyberpunk aesthetics, industrial design, and dystopian narratives, P-23 creates clothing for a future that feels both imminent and uncertain. It is fashion for the outlier, the tech-native, and the forward-thinker.
Technical Mastery
Modular Design
Many P-23 garments are modular. Sleeves can be detached, pockets can be relocated, and lengths can be adjusted. This adaptability allows the wearer to customize their look and function based on their environment.
Complex Patternmaking
The brand is known for its intricate patternmaking. Asymmetric cuts, articulated knees, and hidden gussets provide a range of motion that belies the structured look of the clothes.
"Deconstructing the present to build the uniform of the future."