The Story
Hundred Percent (HDPC) is a pillar of the Malaysian streetwear community. Starting as a premier sneaker boutique that brought coveted international releases to Kuala Lumpur, they naturally evolved into creating their own in-house label.
HDPC represents the maturation of the local scene. They moved beyond simple merchandise to creating full cut-and-sew collections that rival the international brands they stock. Their journey mirrors the growth of KL's sneaker culture—from niche hobby to mainstream dominance.
Style & Substance
Premium Basics
HDPC focuses on the "uniform" of the modern sneakerhead. Think heavyweight cotton tees, perfectly cut hoodies, and sweatpants that stack just right on a pair of Jordans. The focus is on fabric weight and construction quality.
Collaborative Spirit
The brand frequently collaborates with local artists, musicians, and other creatives, using their apparel as a canvas to showcase Malaysian talent.
"From the ground up. We are 100% committed to the culture, the community, and the craft."