The Story
"Against the Norm." That's the ethos driving Against Lab. Born from the underground scene of Kuala Lumpur, the brand is a collision of graffiti art, hip-hop culture, and contemporary fashion.
They started as a platform to express the frustrations and aspirations of the youth, using clothing as a canvas for rebellion. Over the years, they've matured into a full-fledged fashion house without losing that raw, gritty edge that defines them.
Visual Identity
Provocative Graphics
Against Lab is known for its bold typography and provocative graphics. They aren't afraid to make a statement, often referencing local socio-political themes or subcultural inside jokes.
Cross-Pollination
The brand thrives on collaboration, having worked with everyone from G-Shock to local graffiti writers. This cross-pollination keeps their output fresh and unpredictable.
"We are the voice of the underground. We create for those who dare to go against the grain."